privacy policy

This privacy policy was last updated on April 16th, 2020.

Welcome to the website, which is operated by smol Inc. (the “Site”). This privacy policy describes the policies and procedures of smol Inc. (“”, “”, “smol”, “we”, “our” or “us”), a company registered in the United States whose mailing address for correspondence is PO Box 689, New York, NY 10012, in its use and disclosure of personal information from those who use or access, our branded pages on social media services, or any of the other sites, services, features, content, applications and products we offer in the United States (“USA”) (collectively, the “Services"). By using the Site, you are accepting and consenting to the collection, storage, disclosure and other uses of your information as permitted and described by this privacy policy.


The type of information collected from you depends on what activities you are carrying out on our Site, whether you are logged in or not and whether you are making a purchase.

We, or third parties on our behalf, will collect information that may include:

  • Full name
  • Email address
  • Shipping Address, including zip code
  • Telephone number
  • Credit/debit card information (card type, number, expiration date, card security code, name on the card, billing address)
  • Plan preferences (wash frequency, capsules per wash)
  • Communication submitted to us (for example via or any other means of transferring information, data, or content to us)

We, along with third parties, may also collect information about you, your computer or device, and your use of the Services via automated means. Such information may include your IP address and information about your browser. Please see the “Our Use of Cookies and Similar Technologies” section for more detail on this collected information.

We may obtain additional information about you from third parties such as marketers, partners, and researchers.


The principal purposes for which we collect and store your personal information are to customize our Services to you, confirm credit card validity, process your orders and deliver products, authorize payment, bill you, respond to your inquiries, communicate with you on smol Inc related matters, provide you with order and billing history information, get in touch with you about other products and promotional offers, recommend products which we think might be of interest to you, and generally maintain the account you hold with us, together with improving our website.

In addition to basic functional uses above, we may also use your personal information to:

  • Provide, operate and maintain the Services, including, for instance to administer your account, provide you with order and billing information, monitor use of and downloads from the website
  • Improve the website and Services for our customers, analyze website usage, investigate complaints or website operations and identify visitors to the website
  • Analyze our customers’ demographics and track sales data
  • Provide you with offers, marketing materials and other promotional materials
  • Send you information or content you have requested or we believe you will find useful, including to advertise our Services to you when you visit or other websites across the Internet
  • Communicate with you and investigate any complaints
  • Perform market research and data analytics
  • Protect against fraud, unauthorized transactions, security issues, claims and other liabilities, and manage risk exposure and quality
  • Verify whether you have had a previous account with us to prevent fraudulent use of our offers​

Much of the personal information uses above are performed in aggregate and therefore anonymously; please see further detail below in the “Our Use of Cookies and Similar Technologies” section. The above list sets out examples that are meant to demonstrate the scope of information use, however it is not a fully comprehensive list.


If you accept our terms of service and privacy policy, you agree to our use of your email address in marketing and business development activities. From time to time, we may also contact you via US mail with information on special offers or events relating to (i) our products or Services or (ii) those of trusted third parties that we think may be of interest to you.

If you start to set up an account with smol Inc via the website ( but do not complete the process or place any orders, then we may email you to find out if you need any help to complete the process. An unsubscribe link is given at the end of this email.

In addition, we may use an IP address to identify you and to gather broad demographic information about you, which we will use to assist in the detection of fraud, to help identify problems with our server and to administer our website.


When you visit, you are accepting that cookies and similar technologies will be transferred to your computer. Cookies are small pieces of information which are issued to your computer when you visit a website and which store and sometimes track information about your use of that website. A number of cookies we use last only for the duration of your web session and expire when you close your browser. Other cookies are used to remember you when you return to the Site and will last for longer. Although they do identify a user's computer, cookies cannot be used by a third party to personally identify users. Some of the cookies used by our Site are set by us and some by or with the help of third parties who are delivering Services on our behalf. In particular, we use third parties to help us collect performance and measurement statistics about our Site.

When you use the Services, we use persistent and session cookies and other tracking technologies to: (a) analyze the usage of our Sites and Services; (b) customize the Services to your preferences; and (c) control the advertising displayed by the Services. We may also use other internet technologies, such as web beacons or pixel tags and other similar technologies, to deliver or communicate with cookies and track your use of the Services (including to serve you ads when you are on other websites or the internet when we can access those cookies). We may also include web beacons in email messages or newsletters to determine whether the message has been opened. As we adopt additional technology, we may also gather additional information through other methods.

Most web browsers automatically accept cookies. But if you prefer, you can set your browser to disable cookies or to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. Please note however, that by blocking or deleting cookies used on, you may not be able to take full advantage of the Services as it may impair your use of or prevent access to some areas, including taking advantage of special offers and vouchers. If you do leave cookies turned on, please take care to sign off when you are finished if using a shared computer.

You can also learn more about cookies by visiting which includes additional useful information on cookies and how to block cookies using different types of browser.


We may permit third parties to advertise their products or ervices through (or through other websites and services) and we may advertise our own products on other websites too. In order to deliver these advertisements, we and these third parties (e.g. ad networks and ad servers) may place cookies or other tracking technologies on your computer, mobile phone, or other device to collect information about your use of the Services. This policy does not govern, nor do we have access to, the use of cookies or other tracking technologies that may be placed on your computer, mobile phone, or other devices you use to access the Services by non-affiliated, third-party ad technology, ad servers, ad networks or any other non-affiliated third parties. However, those parties that use these technologies may offer you a way to opt out of ad targeting.

If you are interested in more information about tailored browser advertising and how you control cookies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative's website and/or the Digital Advertising Alliance's website. You also can control advertising cookies from Google, by using its Ads Preference Manager (but we make no representations regarding the effectiveness or accuracy of any Google tools, or other opt-out mechanisms). Please note that to the extent advertising technology is integrated into the Services, you may still receive advertisements even if you opt-out of tailored advertising. In such cases, the advertising will just not be tailored to your interests.


By law, you have a number of rights when it comes to your personal data. We will act reasonably when responding to requests concerning these rights and will provide information free of charge, but we may charge a reasonable fee to cover our administrative costs of providing the information, or for baseless or excessive/repeated requests, or further copies of the same information. For further information, please send us an email at or contact us by mail at smol Inc Attn: Privacy Officer, PO Box 689, New York, NY 10012. Please note we may be entitled to refuse to act on the request.


If you opt to accept our terms of service and privacy policy within the account sign up process you consent to our use of your email address. We will be able to associate this email address back to your previous browsing and purchase experiences, whether you are logged on or not. We will know whether you receive email alerts and will be able to associate this with any other contact information you may have given us.


If you opt to accept our terms of service and privacy policy within the account sign up process , but subsequently change your mind and no longer wish to receive such communications, you can opt out of receiving future communications at any time. Please note; when opting out you may continue to receive some information from us where this is already in the communication pipeline, typically for up to 1 day after the date on which you update your account.

In addition, an unsubscribe link is given at the end of every marketing email should you no longer wish to receive marketing communications from


If you opt to accept our terms of service and privacy policy within the account sign up process, then you are agreeing that from time to time we may also contact you by US mail with information on special offers or events regarding our products or Services.


We have implemented technology and security features, as well as strict internal guidelines, to safeguard to an appropriate extent the privacy of your personal information from loss, alteration, unauthorized access or improper use. Our security and privacy policies are periodically reviewed and we will continue to enhance our security procedures as new technology becomes available. While we cannot ensure or guarantee that loss, alteration, unauthorized access or improper use of information will never occur, we use all reasonable efforts to prevent it.

While we make every effort to ensure that your information is secure on our system and our third parties’ systems, you should bear in mind that submission of information over the internet is never entirely secure. As a result, we cannot guarantee the security, integrity, availability or retention of any information you transmit to us and you do so at your own risk.

Your account information is password-protected for your privacy and security. You can play an important role in keeping your personal information secure by maintaining the confidentiality of your password used on our Site. We recommend that you change your password from time to time for additional security. Please advise us immediately if there is any unauthorized use of your account by any other internet user or any other breach of security.

Only key members of our personnel have access to personal information. Backups are run to prevent loss of information and our internet servers are housed in secure facilities.

It is advisable to close your browser when you have finished your user session to help ensure that others do not access your personal information, especially if you use a shared computer or a computer in a public place.

Information may be retained in countries outside of the United States. We will ensure that any information transferred outside of the United States will be adequately protected. If information is transferred to a third party, we will ensure that it is Privacy Shield compliant. You agree to the transfer of your information.


smol Inc is committed to protecting your personal information. We will not disclose your personally identifiable information to third parties without your consent except where:

smol Inc is required by law to disclose information to third parties or if smol Inc may need to share your Information when we believe in good faith that such sharing is reasonably necessary in order to investigate, prevent, or take action regarding possible illegal activities or to comply with legal process;

the service is necessary for the performance of our operations i.e. mail delivery, hosting services, protecting us from fraud, and payment of your account;

smol Inc buys or sells subsidiaries or business units. In such transactions customer information is one of the transferred assets but would remain subject to the commitments made in any pre-existing privacy policy or equivalent;

smol Inc may provide analyses of our customers in the aggregate to prospective partners, advertisers and other third parties. We do this so that we and our business partners can understand you better, and so we can keep bringing you first-rate services. We may also disclose, on an anonymous basis, literal statements made by our customers. At no time, however, will we disclose personal information about specific customers.

We may share your Information in any other circumstances where we have your written consent.

Linked websites are not under the control of smol Inc and we are not responsible for the conduct of companies linked to our website. Before disclosing your personal information on any other website we advise you to examine their terms and services of use. You have the right to be told what personal information we hold about you on our database. Should you wish to exercise that right, or if you have any questions concerning the smol Inc privacy policy please contact us at


We are committed to providing you with meaningful choices about the information collected on our Services for third-party purposes, and that is why we provide the Network Advertising Initiative's "Consumer Opt-out" link, Digital Advertising Alliance's Consumer Opt-Out link, and the Google opt-out link in the THIRD PARTY ADVERTISING section. However, we do not recognize or respond to browser-initiated Do Not Track signals, as the Internet industry is currently still working on Do Not Track standards, implementations and solutions.


Under California Civil Code sections 1798.83-1798.84, California residents are entitled to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. If you are a California resident and would like a copy of this notice, please submit a written request to the following address: smol Inc Attn: Privacy Officer, PO Box 689, New York, NY 10012.


Neither the Site nor the Services are intended for persons under the age of 13. If you are not at least 13 years of age, you should not use the Services or the Site. By using the Services, you represent that you are at least 13 years old.


We may update this privacy policy at any time for any reason. If we do so, we will post the updated privacy policy on and indicate its effective date. We encourage you to review the changes carefully. Your continued use of will mean you consent to those changes.


If you have questions or concerns regarding this privacy policy, please contact us at, or via US mail to: smol Inc Attn: Privacy Officer, PO Box 689, New York, NY 10012.